People turn to the internet when they want anything; the internet is a great resource to search something you want. So that having the website for your business is very important, it may be any kind of business. In this advanced technical era, real estate business is no different.
Having your own business website helps you to achieve your goals, and you can reach your clients worldwide and it’s simply impossible to build a reputable brand and connect without being on the internet. So, if you’re thinking about your own brand, doesn’t it stand to reason that you must need a website, too?
Here are the reasons to have your own website to brand yourself
Became a Client Resource
One of the main reasons to have a website is to help your client learn more about your business. The first step is to create your website, where you’re current and perspective so that your customers can go and learn more about you and the services which are offered by you. However, most of the agents make the mistake of doing only that and no more; in today’s highly competitive marketplace; you need to go beyond displaying your services. You need to use your website, blog, and social media to become a valuable resource with pertinent, helpful information for your clients.
Brand your business
Becoming a brand is not an easy thing but it is very important for the growth of the business so that set yourself apart from the today’s competition, you do not want to be a just another face on a standard corporate site. By having your own business website you are creating your online brand, as your website is a direct reflection of your authority, goals, and services you provide. Home buyers and sellers or your old customers want to work with someone they can trust. The National Association of Realtors website states that 54% of buyers and 64% of sellers found the agent they worked with either from an internet referral or they used an agent they had worked with before. And do you know how do they follow up with a referral? Some search engines like Google search, Yahoo, Bing Etc. so having visible through the search engine is the most important step to take forward in the growth of your business.
From the National Association of Realtors, the Internet is a massive resource for buyers and sellers in the current market. And as the profile of the national association of Realtors, nine out of ten buyers went online during the search process. Today’s competition on the internet is growing powerfully and we need to understand the power of the internet in generating the sales we need. The internet makes the way easier for potential clients to find you and your properties. Having a real estate website on the internet will allow all current and potential clients to get in touch with you and the information you have at any time and anywhere.
Grow Your Personal Brand
You may think that you do not need the added expense of a website since you’re an agency supplies you with one as the part of employment, but having a website will take your business to the next step. Personal branding in real estate is very important. You need to set yourself apart from the competition to generate more leads. You don’t want to be consolidating in with everyone else in the office on some generic corporate website, otherwise, there will be no use if you don’t have a website, the client will not recognize you as a brand and they will not trust you.
Be the right choice for Your Clients
By having your own business website your clients can learn about you and your services, this is a great place for the client to get to know more about you and confirm they made the correct choice by selecting you to be their realtor. Adding some useful tools like Calculators, Information on Loan Programs, Home Buyer Tips and access to listings will increase the value of your website. Make your website the only place they need to go and provide the information what they need.
Educate Your Clients
Educate your clients by giving all the information about you and your business services by displaying it on the website. This is a great place for the client to get to know you, have trust on you and confirm they made the right choice by selecting you to be their realtor. And increase your websites values by adding some tools which are very helpful for the clients and make it a place where all the information they need is must available with just a few clicks.
Become the Local “Go To” Agent
Having your own website also gives you a wonderful advantage when it comes to targeting specific geographic areas and the targeted local customers. If you have a certain area of town that you are trying to focus on, you can easily integrate targeted keywords that represent that area of town into your website elements through Local SEO tactics including URL and page titles, Meta description, content, Metadata, etc. By integrating these targeted “long-tail” keywords into your website, you are giving yourself a distinct advantage over your competition that is probably focusing on broader, simpler keyword targets. This SEO gets a narrower, more interested buyer. When a potential client begins to look at the real estate in your target area of town, there is a greater chance that they will discover you if you have a website which is targeted to the particular area. What’s even better is that your site will have information specifically about that area, so you will look like the “go to” agent for the clients.
Networking through Blogs
Creating a blog on your website could help you attract an audience in a greater way. This would be a positive way to demonstrate your knowledge, about your services and build trust for your readers. With the help of an active blog, clients can see how you want to connect with them and they know more about the services you provide. Blogs are an awesome place to link social media sites such as Instagram, Pinterest, LinkedIn, Facebook, and Twitter. These sites can also help build your brand worldwide and will let them know you are available to them. Plus, social media posts drive traffic back to your site where they can explore even more and they will trust you more.
Design your website
You can work on the website to create the content, the look and you can make all the design decisions. Having your own custom website makes you stand out from the today’s competition if your website has a different look than your co-workers and shows that you are a professional realtor who has true expertise in the local real estate market. You can take your custom website and your leads with you, wherever you may go and any time. This is the reason why it is better to own your own website instead of relying on your broker to build one for you or using someone else’s template.
One of the reasons the potential client is not approaching you because they may be thinking you are new to the office or the industry because there is no other information about you on the internet? If there is no information about your business on the internet, clients may not build trust in you and your brand. There will be no chance to generate leads as you expected.
In current society, the website is about becoming the only resource for your clients, creating your personal brand, and staying relevant to your area of expertise and build trust with your clients. Having your own real estate website is the better way to protect all of these areas and increase your development and growth of your business.