Search engine optimization or SEO, in short, is very important in today’s competitive era. Search Engine Optimization is one of the main parts of any social marketing services through which we make any business easy to find, increases conversion rate, and return on investment (ROI) and can generate traffic of the business focusing on titles, keywords, URLs, quality of content, on page optimization, and off page optimization etc. When your website has unique, new and unedited content, great social links people have reasons to visit it and they may be turned into possible business leads and SEO plays an integral part in digital marketing.

Why is SEO important?

SEO is making your website easy for both users and search engine robots to understand and SEO helps the engines figure out what each page is about, and how it may be useful for users. And here is some importance of SEO

  • The most of the search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To have the advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines or which is optimized to rank high on search engines but good SEO practices improve the user experience and usability of a website.
  • Visitors trust search engines and having a presence in the top positions for the keywords the visitors are searching, increases your web site’s trust.
  • SEO helps your website for the social promotion of your website. People who find your website by searching Google, Yahoo or any other search engines are more likely to promote it on Facebook, Twitter, Google+, Instagram, Pinterest or other social media channels.
  • SEO is very important for the smooth running of a big website. If a website with more than one author, it can benefit from SEO in a direct and indirect way. The direct benefit is the increase in search engine traffic and the indirect benefit is having a common framework to use before publishing content on the site.
  • SEO can help you to stay out of the competition. If two or many websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

How does SEO can help your business?

  • SEO improves search engine ranking:

SEO helps your business to rank high in search engines this leads more trafficking to your website. People who are searching for the query in search engines, the majority of the Internet users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). So, to gain more website visitors or customers, you need to be in the top positions if your website is ranked high in Google, Yahoo, Bing or any other search engines then there is a higher chance of more traffic diverting towards your website. This will be precious for the business who is a desire to run their business successfully.

  • SEO helps to gain better conversion rates:

The conversion rate is the number of people who will become your customers to the total number of visitors individually visits your website. With only having more trafficking will not help you with the high conversion rate if you have visitors who are really want to buy your services have only become your loyal customers, SEO helps you to reach your targeted customers who are readily become your customers. The more highly targeted SEO will help your business to divert genuine visitors to your website those who are really interested in your business. This will help you to increase your rate of conversion by converting the potential audience into customers thereby fast increasing your sales.

  • SEO helps to increase your brand awareness:

Visibility of your website places a major role in the increasing of your brand awareness; it is the key to increase your brand popularity and presenting your business in the top search engine results will gain a large number of audiences, which will turn in to enhances your Brand awareness. Ranking higher for the multiple keywords which is most relevant to your business plays a main role in Brand awareness. It is highly important that your brand should be popular among the people if your business website is not visible or ranked high in the search engine there are no possibilities of reaching to the people and this may cause lack of conversion rate to your business.

  • SEO helps to engage with your customers:

Customer engagement is very important to improve your product or services and it is most concerned by any business. If a customer is engaged with more time with your website is increasingly more important for a successful business because engaging with more time may improve interest in your services or product in the customers and Google or any search engine will consider that your website is worth to rank high. This engagement is often defined by a number of different activities like purchases, social sharing, and referrals etc. Through word of mouth marketing and repeat purchase behavior, these customers are the vocal brand advocates who look forward to any opportunity to interact with your brand. Each of the above actions indicates that a customer wants to be a member of your brand. And as a result of this, focusing on how to strengthen the relationships you have with the customers is critical to your ongoing growth and success.

Think about the process of search engine optimization (SEO), or in other words, how websites compete for rank on Google or other internet search engines. Well, App Store Optimization works in a similar way, except with apps competing for rank on the app stores. When deciding which apps to show first in their search results they take into account numerous factors such as app store keywords, app-usage, app downloads, uninstalls and reviews.

In short, ASO involves continuously tweaking and updating your app’s page on all the app stores, ensuring it is ranking as high as possible and being seen by all the right people.

The Benefits of ASO for your business Mobile App.

If you haven’t already been convinced that you need to devote more time to your app store optimization strategy then the following benefits are sure to be enough to change your mind:

  • Organic installs:

One of the best things about ASO is that with a good strategy your organic installs will increase and cost you absolutely nothing! Once you’ve optimized your app will start ranking higher for different search results, improving your visibility and increasing your organic downloads, all whilst keeping your acquisition costs down. If your business app is not visible then it is no use having app for your business, with applied app store optimization technique your app will be more visible to all and higher up the rank of your app.

  • reach targeted customer

The key word here is relevant. There is zero point in having your app seen by people who aren’t looking for it, so this is where ASO steps in to help. If you aren’t using the same keyword that your target users are searching for, or your app description doesn’t explain well what your app does, or even if you’ve chosen the wrong category, all these factors reduce the chances of getting your app in front of the right user.

  • Increased ROI:

If your app visibility is more, organic download increases and this increases your business profit. All these actions are interconnected and if you monetize your app in any way, say from ads, subscriptions, in-app purchases etc., then ASO will benefit you in terms of increased revenue from all the extra downloads you are receiving.

  • Stability:

These extra downloads and increased revenue provide your app with a much more stable future. Whilst pumping your entire budget into paid marketing techniques at the very start may give you a burst of new users, to begin with, this is not a long-term fix. Once the downloads slow down it may be tempting to up your marketing budget further but this is not always a profitable option and the money will eventually run out. However, with continuous effort and regular tweaks of your app store page you can keep those organic downloads coming in consistently over time by improving or maintaining your rank in the app store search.

By considering all the above points SEO and ASO are very important to run a successful business and for rank high in search engines. To achieve your goal you should have the benefits of both SEO and ASO for your business. Having incorporated all these, a digital marketing strategy with balanced SEO and ASO moves will then definitely succeed in getting noticed by the target customer.