Living in today’s world it is necessary for every business owner to compete with the current technology trends. And nowadays dealing with the mobile app has become so important and for an e-commerce business, it is more important. E-commerce business needs a proper platform for reaching more customers. With the help of best mobile app development, you can run a successful e-commerce business.
The popularity of Mobile Application
The popularity of mobile app development for an e-commerce business shows no indication of slowing down. The mobile application is one of the best ways to reach your customer easily and you can reach your targeted customers. Today is the era of mobile application, mobile responsive websites still exist, and it’s very easy to use a mobile app than a website. The mobile app may change your business look and present scope of business. More than 50% Smartphone users have made a purchase online using their mobile phones. Users can get information about product and review of the product on mobile phones. Whether it makes sense to modify an existing e-commerce site to be mobile responsive or develops a brand new m-commerce app, it’s crucial for retailers to provide buyers with a more personalized shopping experience.
User prefer mobile application more than browsing
User prefers mobile application more than browsing because the mobile application is easier than browsing. Are you thinking how the mobile application is easier than browsing? If you have a mobile application then customer use it easily with just a few steps but if you don’t then they have to search for you in search engines every time and they have to memorize URL or they have to log in every time while placing the order. This will irritate users and it takes more time than having a mobile application, so they might not use your website.
If a customer downloads the application then they are ready to buy something from you and if they convinced with your services then they definitely become your loyal customers. With the help of the mobile application, you can reach your customers easily and you can interact with them and you can provide offers and information about your products. Customers believe you when your e-commerce business has a mobile app.
Boost Customer Loyalty
When users download your mobile app they are more likely to buy your products while mobile site visitors are mostly accessing your store to check for details or look up contact information. Customers spend more time in application than on mobile sites. Users who decide to download your mobile app initially show a huge level of investment in your brand. If you have an icon for your online store, customers are more inclined to consider ordering from you. You can remain them by using pop-ups, your store is the one that will pop up in their heads when they’re thinking over their next purchase because reminders are always there working on the subconscious level.
You can let your customers customize their experience in your store, for example through prioritized features and relevant suggestions based on previous purchases. You can use push notifications to communicate with your customers. Notify them about sales and special offers or let them know when items they won’t come back in stock. Make notifications friendlier by addressing your users by name. You can implement offers that are available only through your mobile application, like limited deals or special prices for app users. By providing special offers will give your regular customers motivation to download your app and increase conversion rates.
Mobile application development can make the payment easier, faster and secure. Your mobile app can include secure payment options and program the app to remember these options for subsequent shopping experiences. This simplifies the buying process for the user and makes things easier on your end.
It’s possible to simplify payments even more so that users can go shopping without credit cards and fear to lost it. With the least knowledge of technology, anyone can easily understand how to use mobile application and payments through mobile application save time and it is secure. People can easily pay just with the few steps.
More Social Sharing
Social media are the popular and best way to reach customers and you can easily analyze your customers purchasing behavior. If you want your customers to do advertising for you by sharing your merchandise on Facebook, Twitter, Instagram, and other trendy and most popular social media sites? Then it is easy with Mobile app development.
You can integrate social sharing right into the mobile app, so it would be nice for customers to have an opportunity to alert their friends when you add a cool new product or launch new service. Your business can reach worldwide through your mobile app and you can target your customers all over the world by sharing on social media. More the download more the revenue of the business, like as more the social sharing more the popularity of your business.
Development of Mobile apps let you deliver an efficient, personalized experience for each device, such as an interface perfectly designed for the Android tablet, the iPhone or some other Smartphone and tablet. Push notification is one of the major advantages of the development of mobile application; it can be developed like location-based so that you can present customers with special offers when they get near one of your stores. When you need to unload some merchandise and run a special sale or offer a promotion to get the word out about a new item, you can push notification. If you don’t have a mobile application, you can’t integrate push notifications to boost sales, because this is more hardware feature that based on GPS, secure connection and some API and it’s not available for websites.
Push notifications are very important for reminding people about any sale or offer or any new product arrival. Just make sure to avoid the overdose of notifications and keep high user retention rate. This will create brand awareness and will help customers be updated with the latest products arrival in the market. An e-commerce application always plays an important role in developing different marketing plans. This way, you will build better customer relationships by providing the best user experience in the particular mobile app category.
Better control over the user experience
The customized mobile application can give freedom to a developer to build a powerful and unique experience to the customers. Development of mobile apps enables the developers to customize the user experience according to the device and helps them to go beyond the limitations of responsive web design. With improved usability, you can set the best impression on your customers who are downloading and using your app for buying products.
The most important concern when people install that the e-commerce app is the navigation and app page loading should be quick and flexible. The way your store is presented to your customers can make or break your sales. Mobile app development will relatively be restricting in terms of layout, an app can lead to a more satisfying user experience because mobile screens don’t allow for irrelevant buttons and banners in your store’s layout. Lack of distractions will help your customers get to the checkout faster and return more often as they’ll remember how easy it is to make purchases in your e-commerce app.
Increase Conversion Rate
The major target of business is always on consistent users like the one who visits the website and does multiple shopping and become a consistent user. This builds a trust and loyalty among the customer about your business as well as at the enterprise level. If you want to spend a quality time shopping for different products, e-commerce apps are the best choice to use and satisfy the needs. The combination of satisfying user experience, simple navigation, and usability lead to high conversion rates.
Mobile app development can increase the percentage of users who complete the desired action compared to desktop and mobile websites. As a result, e-commerce app conversion rates are three times higher than for mobile websites and one-and-a-half times higher than for desktop sites. In addition, customers who access your store through an app are likely to view 4.6 times as many products as they would in their mobile browsers owing to optimized item display.
Developing a mobile app you can provide an easy interface to see different categories of products in different price ranges. By downloading mobile app people don’t have to open a browser separately to go to an e-commerce site. The mobile app can help you to interact with your customers directly and you can determine that mobile e-commerce apps boost conversion rates, promote customer loyalty, and demonstrate lower shopping cart abandonment rates.
Mobile app development is one of the main benefits for your e-commerce business as mentioned above benefits mobile app can build trust among the customers, increases conversion rate, make the way easy, quick and faster for the payments, it brings you, loyal customers, you can have control over user experience and increases social sharing. It is not easy to make your e-commerce business successful without a mobile application.