A website is technically described as the collection of web pages linked with each other. However for any commercial enterprise, a website is its on-line portfolio. For a website designer, the website is only a collection of code which is given a color pattern to make it attractive. But, do you realize that the layout of your website matters lots in search engine optimization (SEO).
Yes, you heard it proper. Your web site design is a outstanding aspect in search engine ranking. So, below is the list of web designing flaws degrading your search engine optimization ranking.
Not Mobile Responsive:
Google recently announced an replace referred to as Mobilegeddon which declared that from now onwards, Google will supply priority to mobile friendly web sites. In case your website isn’t always tool friendly, then you definitely need to start modifying your website online to make it a mobile friendly website.
Incorrect 404 Web Page:
For a designer, as soon as a website is live, there will no longer be any difficulty from their factor of view. But, there are many instances when a number of internet pages are deleted for some purpose. Those pages lead to 404 errors. From search engine optimization factor of view, 404 errors puts a negative effect on your website. So, take a look at all 404 errors using Google Webmaster tools and either redirect them or put off them from search engines like google and yahoo.
Excess use of Flash:
Commonly, to make an appealing website, Flash is utilized in extra quantity. Flash is used to make creative web sites, however according to Google suggestions, excessive use of Flash on a site is harmful in phrases of Search Engine ratings. Use the flash wherever important, however don’t avoid content for it.
Pop ups are used as a call to action in limitless websites. But, many popups will become so annoying for the person that it deflects them and pressure them to shut the web page without even getting into it. This causes an boom in bounce rate as well as degrades user experience. It’s no longer cautioned to neglect popups completely, but they should be used whenever appropriate.
Neglecting Heading Tags:
For a visitor, no variation may be observed in a website using heading tags and some other one that is not using heading tags. however for seo, using those tags tells the search engine that the web page is emphasized on that topic. Search Engine recognizes the usage of Heading tags within the site and supply positive consideration to it. So, use H1 to H6 tags as in step with their requirement.
Lack of Breadcrumbs:
Breadcrumbs are what indicates the symmetric order of your navigation. It tells you the order of your current web page. It supplements the user with user friendly navigation. However in its absence, a person finds it difficult to move again or another region which appears stressful. In case you are running an eCommerce internet site, then, you must add this trait inside your website.
Absence of inner Linking:
A content is appealing, smooth to read, however it remains incomplete till interlinking is not done. Hyperlinks to internal pages within a website makes a link web of that site and Search Engine consider that web as a positive signal. So, where ever you find it appropriate, hyperlink your internal pages.
If you are missing any of the above referred to web designing points, then accurate them as soon as possible and experience the improvement in search engine rating.