WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for  all non-blogging websites too. Here are the reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

WordPress is Simple to Host

WordPress can be set up virtually on any web host – after all, it powers approximately 60% of the entire web. Most hosting plans include one-click installation for the CMS or come with it pre-installed. As a customer, this means that you have absolute freedom when deciding where to host your WordPress site.

WordPress is Simple to Update

WordPress enables all types of users to update content quickly. Be it pages, blog posts, or custom post types, you can update all of your site’s content using WordPress’ friendly visual editor.

WORDPRESS Is Mobile Ready

No need to produce a second Web site just for mobile users. WordPress automatically recognizes if a person is viewing the site through a web browser or mobile device and configures the content to be viewed on either.

WORDPRESS Has Design Consistency

WordPress uses a themed approach to design and layout. You would either purchase a pre-designed theme or have one custom designed to your unique branding. Then the design theme is added to the WordPress files. No matter how many pages or blog posts you add to your site, the theme setup assures your look and feel will be consistent throughout so that your visitors stay focused on your message rather than being distracted by multiple layouts.

WordPress Provides Tons of cutting-edge and updated plugins

WordPress is great because it offers a ton of advanced and updated plugins that can help you extend the functionality of your site, without even writing a single line of code. WordPress plugins always played a significant role in enhancing the usability and functionality of a site.

wordpress Provides Better Time Management

Add content and then schedule those posts to publish on your site on whatever day and time you want. You could write an entire 12-week e-course, for example, break it up into 12 pieces and have each automatically post to the site at the same day and time each week for 12 weeks.

WordPress Can Handle Different Media Types

Using WordPress you are not just limited to writing text. It comes with built-in support to handle images, audio, and video content. You can also use for document or file management. WordPress supports or Embed enabled websites which means you can embed YouTube videos, Instagram photos, Tweets, and sound-cloud audio by just pasting the URL in your post. You can even allow your visitors to embed videos in comments.

WordPress Provide Numerous e commerce solutions

Since you’re using WordPress for your business, then you will be happy to know that there are a number of e commerce solutions that will convert your site into an all-out digital store. By using plugins available you can easily begin to make money online.

Search Engines Love WordPress Sites

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

 WordPress is Under Constant Development

Earlier we mentioned the fact that WordPress is an open source platform. In layman’s terms, this means that there are lots of people working on improving it every day. This is great news for you since development isn’t going to stagnate anytime soon. So, you can rest easy knowing that your site is built on a solid foundation, which will only improve over time.

WordPress provides Multi-user capability

There’s a very good possibility that you’ll have to rely on multiple people to keep your site up and running. WordPress is aware of this and has made it easy for you to assign different roles for different individuals. Here is a summary of these roles from WordPress Codex:

  • Super Admin – Somebody with access to the site network administration features and all other features. See the Create a Network article.
  • Administrator – Somebody who has access to all the administration features within a single site.
  • Editor – Somebody who can publish and manage posts including the posts of other users.
  • Author – Somebody who can publish and manage their own posts.
  • Contributor – Somebody who can write and manage their own posts but cannot publish them.
  • Subscriber – Somebody who can only manage their profile.